Typically, Wasp was first billed, but because Beast was shot in South Dakota, that film took first place in Deadwod in August:
One of the bigger ads I found was from a Marion OH newspaper in July of '59:
Finally, this ad from Ft. Lauderdale from Christmas week in 1959. Note the "first showing anywhere" claim, which is patently not true (this tidbit is mentioned on the commentary). Also note its odd pairing with the 6-year-old religious movie The Silver Chalice w/ Paul Newman. One more thing to note: the giant wasp monster depicted in the ads is nowhere to be seen in the movie--only the character's head makes the transformation.
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