Quick, Watson, the needle!

In August 1975, the 1939 Hound of the Baskervilles had a theatrical re-release after having been out of circulation for years. It ran for two months in Columbus at the World Theatre, near the OSU campus. The ad above is from early August which is when I went to see it. Notice, in clever programming, the second feature was Buster Keaton's Sherlock Jr.

Above is a second ad from late August and below, a third ad from mid-September. That ad shows how they were selling the movie--well enough to keep holding it over for weeks--based on its brief final line, "Quick, Watson, the needle!" which had been cut by censors in previous releases. Shades of "Play it again, Sam," it turns out that the line is actually, "Oh, Watson, the needle," but "Quick" sounds so much better.