X-rated summer

If I remember to do so, I intend to post lots of summer movie ads here for the duration of the season. I'll feature two kinds of summer movies: 1) those about or set in the summer (though may not have been released in a summer month--following the same Hollywood logic that had the Christmas classic Miracle on 34th Street originally released in June); 2) those released in or the near the summer--they may not have seasonal content, but I associate them with summer, like Star Wars or the Indiana Jones movies.

First up is Last Summer, a menage-a trois coming-of age melodrama which was both set in and released in summertime. On its initial release, it was rated X (mostly for a brutal sexual assault scene, though it was later trimmed slightly for an R). What follows are: a full color ad for the R version, a New York City ad for its premiere engagement in June, and an for its first-run wide showing (at Christmastime, no less) in Des Moines, Iowa. I tried to find an ad that didn't center on beach breasts, but no luck.